August 5, 2008

Navigon Fresh Launched - Up to Date Maps

Navigon announced today that they are launching the Navigon Fresh, a desktop software that offers a map subscription. Over the course of three years, you can download up to 12 updates to keep your device full of current maps that have been verified by NAVTEQ with millions of updates each month. At $79, the Navigon Fresh Maps service is pretty fair considering each one-time map update from other GPS makers costs about $60 with discounts. Also available in the desktop software, your Navigon can be kept up to date with the latest software version. The company also talk about exclusive content available to Navigon users through the Navigon Fresh software - who knows what that will bring, but we've seen custom POI sets from other makers; maybe an easy and cheap offering here too. One can only imagine.

More at the Navigon Site on Navigon Fresh

Full Press Release follows......

NAVIGON today announced the availability of NAVIGON Fresh. With this free, downloadable online software, NAVIGON users will be able to manage, update and customize their navigation experience with new maps, data and content. NAVIGON Fresh automatically synchronizes Personal Computers with NAVIGON GPS devices via a USB connection, providing an easy-access platform to update and augment content.

Users of the groundbreaking NAVIGON FreshMaps service can use this application to easily download map updates to their device. FreshMaps offers up to 12 map updates spanning three years for a one-time price of $79.99. The first FreshMaps map update is available with the launch of NAVIGON Fresh.

"With NAVIGON Fresh, it was our goal to make it easy for users to stay up to date with the latest software and content to keep their devices at the top of their game," said Andreas Hecht, NAVIGON's President for the Americas. "NAVIGON Fresh makes it possible to easily download FreshMaps, which offers up-to-date map content that keeps your device as accurate in three years as it was on the day you bought it."

NAVIGON Fresh provides:

  • The Latest Maps - New and up-to-date map content, such as NAVIGON FreshMaps, is available for easy download. Use a USB cable to connect the NAVIGON GPS Navigator to a Personal Computer and NAVIGON Fresh takes care of the rest.
  • Software Updates - Easy access to future software updates for enhanced product performance.
  • Exclusive Content - NAVIGON Fresh lays the groundwork for users to download upcoming new features and services.
  • Device Backups - NAVIGON Fresh can back up and restore a NAVIGON device using a Personal Computer.

    NAVIGON Fresh is compatible with Microsoft Windows XP and Vista computers. Additional system requirements include an available USB slot and a broadband Internet connection. NAVIGON Fresh support for MAC OS is under development; in the meantime, FreshMaps content is available to MAC OS users via file download. To download NAVIGON Fresh, NAVIGON users can log into their MyNAVIGON account and access the NAVIGON Fresh download link appearing on the starting page.

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    Posted by Scott Martin at August 5, 2008 8:15 AM
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