August 19, 2008

Garmin and uLocate Team up for Buddy Beacon


Garmin is teaming up with uLocate to roll out Peer to Peer tracking with the ability to share your location with friends and see where they are on your GPS. Sounds like a great application for the Nuvifone. The deal here with uLocate is that it will interface with social networking sites like Facebook. Not a new idea, as Garmin has rolled this type of business based service out for tracking your own fleet, and TomTom has had the TomTom Work capability for fleet tracking too. The Buddy Beacon is a nice reapplication of a good idea. Now you just have to get past the privacy concerns.

Full press release follows.

Via ComputerWorld

uLocate Communications, the world's leading developer of location enabled applications, announces an agreement with Garmin to add friend-finding capabilities to select current and future Garmin GPS devices. The partnership leverages APIs on uLocate's WHEREâ„¢ platform to enable Garmin users to easily find and connect with friends nearby through the leading friend finding network, Buddy Beacon.

"The team over at uLocate continues to drive innovation with their open WHERE platform, enabling the broadest set of location based applications across the largest distribution network in wireless," said Jeff Rath, vice president, global head of technology research of Canaccord Adams. "This represents a powerful combination - the largest PND manufacturer and the dominant platform in the market bringing together the universe of location enabled connected devices."

With access to WHERE's Buddy Beacon network, Garmin customers will be able to connect with their friends, share their location and update their status across a variety of online social networking sites including Facebook. Unlike other friend-finding applications, WHERE's Buddy Beacon operates seamlessly across multiple networks, making it possible to connect with friends regardless of phone or carrier.

"We are delighted to team up with Garmin and, through our WHERE platform, provide their users with access to Buddy Beacon," said Walt Doyle, CEO of uLocate Communications. "The partnership connects two leaders in their industries that are committed to offering customers new and exciting interfaces."

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Posted by Scott Martin at August 19, 2008 5:57 PM

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