August 28, 2008

Navigon - Lifetime Traffic on all GPS Units

Navigon is making news with their own announcement that they are now offering their product line with lifetime traffic included across all of their products. NAVIGON's traffic feature will work out of the box, no subscription, no extra hardware required, no strings attached. Using real-time traffic information delivered via an FM receiver built into each device, NAVIGON's newest generation of products will let 200,000,000 consumers in 95 North American markets route around traffic. The offer will span from Navigon's entry level products up to its top end.

Full Press Release is below....

NAVIGON, one of the world's leading and fastest growing providers of navigation products and solutions, today announced it is making Free Real-Time Traffic Updates for Life standard on a wide range of its new products this fall. Free traffic updates will be available on NAVIGON devices spanning high-end to entry-level price points starting at $229 MSRP.

NAVIGON is continuing to deliver on what has proved to be a category-changing move. In 2007 the company shattered the subscription model, becoming the first to offer lifetime traffic updates out of the box on its top-tier models. NAVIGON maintains its lead in innovation within the industry by offering traffic updates for free as a built-in feature across the product suite, whereas other GPS manufacturers charge users monthly subscription fees for similar services and may require the purchase of additional traffic receivers. NAVIGON's traffic feature will work out of the box, no subscription, no extra hardware required, no strings attached. Using real-time traffic information delivered via an FM receiver built into each device, NAVIGON's newest generation of products will let 200,000,000 consumers in 95 North American markets route around traffic.


"We were very excited to be the first to offer Free Lifetime Traffic last year and are thrilled to bring it to the next level," says Andreas Hecht, NAVIGON's president for the Americas. "We see traffic updates as being critical to the core navigation experience and felt it was very important to make it available across the entire product portfolio."


This isn't the first time NAVIGON has broken from GPS Group Think. Earlier this year, it introduced NAVIGON FreshMaps, providing up to 12 map updates for three years for little more than most GPS device providers charge for a single map update ($79.00 MSRP), emphatically resolving the map update dilemma.


Unlike the complex activation process used by competing devices, NAVIGON's Free Real-Time Traffic Updates for Life is live as soon as the user turns the unit on. Users receive real-time traffic alerts through iconic on-screen warnings indicating incidents and congestion along the current route. The NAVIGON devices provide detailed information regarding the severity of the incident as well as routing options around the congestion. For more information about NAVIGON's Free Real-Time Traffic Updates for Life, visit www.navigon.com.

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Posted by Scott Martin at August 28, 2008 7:01 AM

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