Magellan "Suspends" Development on Maestro 5340 Connected GPS
Did you hear that? That was the sound of the high flying Connected GPS plane crashing back to earth. Magellan indicated through TWICE magazine that they are suspending development of the Maestro 5340 due to consumers' low appetite for high priced GPS navigation systems and the associated monthly fees that come with these units. This comes after a couple of delays in their launch that was originally planned for March.
"Although Magellan believes there is great promise in connected navigation, in the near term, consumers have shown an unwillingness to pay a steep price for PNDs, especially with the recent economic downturns," the company said. "We have suspended our development on this device and will re-examine the market potential when the climate changes."
The article at TWICE is focusing on the BestBuy Insignia CNV10 and CNV20 connected GPS units, and indicates that the BestBuy venture could serve to educate users on how a connected GPS can help them in their daily fight against traffic, etc. If other manufacturers are counting on BestBuy and the CNV10/CNV20 to drive the connected segment they had better hope that people see the value despite the early impressions that the unit is of low quality.
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Posted by Scott Martin at October 31, 2008 9:17 AM