December 2, 2008

Inrix Steps Up Their Game - Partners with Networks in Motion

Inrix is stepping up their game and partnering with Networks in Motion the white label provider of navigation and now traffic by Inrix to millions of subscribers to mobile phone users. The service is well known as VZ Navigator from Verizon, as well as others in a long client list, including, AAA Mobile® on Verizon, AT&T, Sprint,

Networks in Motion cites traffic as the most asked for feature, and Inrix is now providing that to these users who can check the routes and traffic impacts from just about anywhere.

Inrix has hundreds of thousands of GPS probes out there giving them a read on traffic conditions on nearly a million miles of roads. One has to wonder if in providing the traffic service to NIM, Inrix might have reciprocal access to the millions of users of the service giving Inrix a more powerful service. I don't have any confirmation; just wondering.


Full Press Release after the jump.....

Networks In Motion (NIM), the award-winning wireless navigation, hyper-local search and location-based services (LBS) company with the largest mobile phone navigation subscriber base in North America, and INRIX®, the leading provider of traffic information, today announced a premium data partnership. NIM will use Total Fusion Traffic data from INRIX to enhance its AtlasBook Navigator™ application for mobile devices, empowering the AtlasBook user with the most accurate ETAs, optimal route recommendations and timely traffic alerts available on the market.

AtlasBook Navigator is a white-label navigation software platform available to wireless carriers for GPS-enabled mobile phones featuring local search and other LBS applications. With maps, local directories and turn-by-turn directions with voice guidance, AtlasBook Navigator transforms the mobile phone into a personalized travel guide.

"Traffic is one of the most requested features from our mobile navigation customers," said Doug Antone, president and CEO of Networks In Motion. "We're excited to now offer INRIX's unique, routing-optimized traffic service to our carriers and partners, which will further improve the customer's experience, enhancing AtlasBook with INRIX's broad market coverage, high quality and collaborative approach."

The combination of INRIX Total Fusion Traffic with AtlasBook's turn-by-turn routing application provides speed information on 800,000 miles of roadways, including busy city streets and arterials, in addition to freeways and highways across the U.S. INRIX's unique, routing-optimized traffic intelligently produces highly accurate traffic data by combining real-time information from the largest GPS probe network in the world - featuring nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices - with traditional road sensor information.

NIM has the largest mobile phone navigation subscriber base in North America, surpassing three million paid users. Navigation applications powered by Networks In Motion are currently available through major wireless carriers in North America to customers who purchase a GPS-enabled mobile phone and subscribe to the navigation application, which is commonly branded by the carrier.

"Millions of consumers rely on the information provided by Networks In Motion before, during and after their commutes," commented Bryan Mistele, president and CEO of INRIX. "We are proud to partner with NIM - a clear leader in the industry - to provide compelling solutions to help ease commutes all over the country."

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Posted by Scott Martin at December 2, 2008 10:19 PM

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