Nextar M3-MX1 GPS for Select Latin American Markets
Nextar is launching a new model (M3-MX1) directed at the Latin American market. They will be taking a standard screen (3.5-inch) model with what appears to be an iGo interface from NavNGo. The units will be available in Mexico, Argentina, and Brazil this Spring. Pricing is $249 street price, but I would expect a lower effective price when it hits the market.
Clearly as several factors come together, GPS in developing countries will become attractive; lower overall prices become more affordable, saturation in major N. American and Euro markets, and declining revenue pushing makers to look elsewhere for sales.
Full press release after the jump.....
Nextar, a designer and marketer of bold and new consumer electronic products with mass appeal, announces it will be adding dedicated GPS navigational units for Argentina (M3-AR), Brazil (M3-BR), and Mexico (updated to the M3-MX1) to its lineup in early 2009. Each model will come with its respective country maps preloaded as well as MP3 playing and JPEG image-viewing capabilities. Nextar will feature the units at the upcoming 2009 CES in booth South 3 31753.
"Building on the success that we have had in Mexico with the original M3-MX in 2008, Nextar is adding the new M3-MX1 for Mexico and expanding its product offering to Argentina and Brazil with new models," remarked Eddy Zheng, Nextar founder. "These GPS units are perfect items to introduce our brand in these initial countries, as each has a large driving population, thousands of miles of roads and highways, and heavy tourism trade."
Maps, featuring 3D Landmarks, on all three models are shown on a 3.5" touch-screen display. Text-to-speech technology distinctly pronounces road names in the user-selectable languages of Spanish, English, Portuguese, or French, with turn-by-turn voice prompts clearly audible through a built-in stereo speaker.
Each unit includes thousands of points of interest such as local hotels, shopping centers, gas stations, and restaurants. Planning trips, vacations, or cross-town jaunts with any of these Nextar M3 units is easy and fun.
To ease boredom or for entertaining while traveling, each model plays MP3 files and displays JPEG images. A built-in antenna ensures signal reception, while a lightweight, built-in rechargeable Lithium-Ion battery supplies power. All GPS units come with a complete accessory pack that includes: AC/DC adapter, car power adapter, USB cable, protection pouch, suction cup, instruction manual, and a stylus/touch pen.
Each of these three new Nextar international GPS units measures 4.05" x 2.99" x 0.9" and weighs 2.2 pounds.
Pricing and Availability
The new Nextar Central and South American navigation systems will be available in Spring 2009 at leading retailers in their respective countries. They all have a SRP of $249.99. The systems are neatly packaged in attention-grabbing full-color boxes.
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Posted by Scott Martin at January 5, 2009 10:10 AM