January 8, 2009

Mio Announced Mio Moov S300, S500, S556, S700 and a New Interface for US

Moov_S556_GPS.jpg

Mio is re-doing the line of GPS navigators and it sounds like they have a pretty intriguing line-up, definitely upping the ante on the GPS game, as they are running a new interface too, dubbed the "Mio Spirit". The operating system and new interface has been in development for over 2 years, and includes a lot of shortcuts and capabilities to make navigating the device a lot easier. The new Mio units will be powered by TeleAtlas maps. Of note, the Moov S300 starts with 12 Million POI!; and the Moov S700 is a 7-inch display. The four new units are:


  • Mio Moov S300 - features a 3.5 inch display, preloaded with maps of the U.S. and Canada. It has Text-to-Speech voice direction in English, Spanish and French and more than 12 million points of interest.

  • Mio Moov S500 - a 4.7-inch model with all the functionality of the S300.

  • Mio Moov S556 (shown above) - a premium model with a stylish, ultra-flat 4.7-inch display. It includes the aforementioned functionality with the addition of Bluetooth® for hands-free calling and "Junction View," a feature that aids motorists in complex traffic intersections.

  • Mio Moov S700 - has a mammoth 7-inch display and is perfect for RV's and campers. It also includes MAD Maps content for travelers who are looking for preloaded scenic routes and a unique journey. The device includes features such as preloaded maps of the U.S. and Canada, Text-to-Speech in English, Spanish and French, and more than 12 million points of interest.

The line goes along with Mio's strategy of attacking the low and and the high end of the market with a more complete offering. Smart move if they can compete up there with their product line. It will be interesting to see how they handle the Magellan branding on items since their purchase of the company.

mioMoov.jpg


Press Releases below......


Mio Technology Gives Navigation a New "Spirit"

~ Cutting-edge software improves user experience with intuitive, fast interface ~

LAS VEGAS - Jan. 8, 2009 - Mio Technology announced that its "Mio Spirit" navigation software will be the new software platform for Mio's North American product line. Being shown at CES 2009, the software is fast and easy to use, and enables users to get the most out of their GPS devices. The interface features uncluttered map views, simple point of interest searches and fewer clicks to reach information vital to the navigation experience.

"Mio Spirit is a breakthrough in current navigation software design," said Samuel Wang, president, Mio Technology. "By simplifying the navigation device's interface, users can save time and effort during their travel."

Mio Spirit is the latest evolution of Mio's software development capabilities. Devices using the Mio Spirit navigation software will have Text-to-Speech, a more intuitive POI menu - called "Explore Mode" - and optional real-time traffic capabilities. Customer feedback demanded more flexibility when searching for POIs near their current location, destination or along a planned route, and Mio Spirit software delivers all these capabilities. It also makes more information available with fewer clicks on the navigation menu - Mio has increased the navigation options and POI data that can be viewed without clicking through multiple layers of menus.

"Mobile phone and MP3 industry players have already launched products that maximize the latest in touch screen interfaces for an intuitive experience, and the Mio Spirit introduction moves the portable navigation device into the most progressive class of technology and usability," said Jerry Barbera, vice president of sales and marketing, Mio Technology USA. "Mio Spirit navigation software has been in development for more than two years, using insight from consumer electronics users of all ages. Many said that GPS devices focus only on going from place-to-place - this software incorporates more functions, more simply, and helps users capitalize on what's possible along the way."

Mio Spirit offers a user-friendly keyword search function that makes it easier to find a POI. Instead of having to spell out the exact name of a restaurant, a user can enter a portion of a name, such as "café," and access all nearby POIs with "café" in the name. Mio Spirit software also includes an easy-to-use "slide-screen" function - users can pull up a POI screen, for example, and simply slide it out of view while looking at additional POI screens or a map. A capture button lets users record favorite routes, locations and voice memos during a trip.

Mio Spirit has already been introduced on Mio/Navman devices in various locations in Asia and Europe, and now, all new Mio products launched in North America will ship with the software. Mio will continue to support the MioMap 2008 software that is on the Moov family of devices and provide map data updates for its Moov products.

Mio Technology has put itself in the GPS driver's seat at CES 2009, announcing new portable navigation devices (PNDs), an improved software platform for Mio's next North American product offerings and additions to its executive marketing team.

"2009 is going to be a watershed year for Mio," said Jerry Barbera, vice president of sales and marketing, Mio Technology USA. "We've put together an impressive combination of hardware and software - combined with new leadership and strategy that will make us stand out in the market."

Mio will bring four new PNDs to market in the first half of 2009. The stylish devices span the full range from entry-level to premium and are all packed with easy-to-use features.

New PNDS

The four new PNDs in the Mio Moov line are:

· Mio Moov S300 - features a 3.5 inch display, preloaded with maps of the U.S. and Canada. It has Text-to-Speech voice direction in English, Spanish and French and more than 12 million points of interest. The device has an MSRP of $199.99.

· Mio Moov S500 - a 4.7-inch model with all the functionality of the S300. It has an MSRP of $249.99.

· Mio Moov S556 - a premium model with a stylish, ultra-flat 4.7-inch display. It includes the aforementioned functionality with the addition of Bluetooth® for hands-free calling and "Junction View," a feature that aids motorists in complex traffic intersections. The device has an MSRP of $299.99.

· Mio Moov S700 - has a mammoth 7-inch display and is perfect for RV's and campers. It also includes MAD Maps content for travelers who are looking for preloaded scenic routes and a unique journey. The device includes features such as preloaded maps of the U.S. and Canada, Text-to-Speech in English, Spanish and French, and more than 12 million points of interest. The device has an MSRP of $299.99.

New Interface

All of the devices come preloaded with Mio "Spirit" navigation software, which offers fast, easy-to-use search and navigation that enables users to get the most out of their GPS devices. The interface features uncluttered map views, faster POI searches and fewer clicks to reach the information vital to the navigation experience.

Mio Spirit is the latest evolution of the company's navigation software development capabilities. Ongoing customer feedback demanded more flexibility and quicker access when searching for POI's near their current location, their destination, or along their planned route and Mio Spirit delivers all of these capabilities. Mio has increased the navigation options and POI data, including 12 million points of interest preloaded.

New Executive and Strategy

In addition to new software and hardware, Mio has a new executive to drive the company forward in 2009. Jerry Barbera serves as the new Sales and Marketing Vice President. He is executing Mio's new product strategy - to reposition the family of personal navigation devices to be more in-line with how consumer electronics products go to market, to address the needs of entry-level customers and also be attractive at the top end of the line to high-end customers.

Read More in: CES 2009 | Mio GPS News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit GPS Lodge for all the latest news.

Posted by Scott Martin at January 8, 2009 6:08 PM

Recent Comments

Post a comment









Remember personal info?




Please enter the letter "z" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz

facebook_badge.jpg twitter_badge.jpg

Subscribe - RSS
Site Navigation

Visit our other properties at Blogpire.com!

Archives

TechPiree

This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.3
All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy