GPS Sales Down in Holiday Period

Just a quick one to put some numbers on a page for you. GPS Sales over the holiday period were down 24% in terms of dollar sales, but up 5% on unit sales, according to NPD. Looks like all of those great deals moved the boxes, but failed to move enough to generate the extra cash. For comparison, digital cameras fell 21% in dollar sales, while falling 9% in unit sales as average selling price dropped in that category too. (All sales based on brick and mortar sales figures). Unclear what happened online by category from this report, but overall onlines CE sales went up - my hunch is bargain hunters found great deals there and a similar pattern of stronger unit sales, but much lower growth in dollar sales occurred.

Via NPD

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