TomTom Quarterly Map Updates - $39 a year
TomTom has a pretty good deal running right now that offers quarterly map updates at $39 per year which is fairly cheap when you think about regular annual maps at usually about $79 per year. That's the basic comparison that they want you to look at, and for many people that's good enough. The key thing that you will need to know is that you need to have the latest release of the maps already installed on you device to be eligible to get the quarterly map updates. If not, you need to upgrade the underlying maps at a discounted price and THEN get the quarterly map updates. I logged in with an old TomTom ONE XL that does NOT have the latest maps on it, and it offered the Quarterly Map updates for $39 and then also required the latest regular maps for $39 (about 50% off); that's back to the $79 for a regularly priced map upgrade. So, no this won't get you updated maps for $39 on that stale old unit in the glove compartment. Think of it this way; Buy the latest Map Upgrade for $79, and you get quarterly map updates free for a year.
TomTom Home is the way to go and get the updates; download TomTom Home if you need to, and then log in to see the offer.
Financially speaking, this is a smart move for TomTom; a lot of people don't participate in these types of programs, and the discount, while deep, is a lot of incremental revenue that they can drive right now without much marketing or manufacturing expense. They already sold the "Razor" and now it's time to make money on those "blades" - they have an infinite supply of them laying virtually around; it's time to make some money on them.
Thanks Jim for sending this in.
Read More in: Mapping News | TomTom GPS News
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Posted by Scott Martin at March 15, 2009 6:37 AM
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