GPS Navigation as a Metaphor
I have seen a lot of Fidelity ads lately and it struck me that we have entered another era of acceptance of the GPS. When I started this Blog, not a lot of people knew what a GPS was, let alone want to shell out several hundred dollars for one (recall the first Nuvi, the first flat GPS had a list price of $900+).
The first turn for me was when GPS units were actually on the first page of the circulars for Black Friday - something a lot of people wanted and that would bring the crowds in. That happened in 2007. With this new campaign from Fidelity that uses a navigation icon that is most similar to a Navigon interface, I think that they realize that everyone in their target audience gets the idea of setting the right direction and letting Fidelity navigate you there. Four years ago, the metaphor would have been missed, today it is second nature. Wonder where we'll be in four years.
Read More in: GPS News
Share this Article with others:
Related Articles:
Came straight to this page? Visit GPS Lodge for all the latest news.
Posted by Scott Martin at April 23, 2009 6:49 AM
I got Iphone GPS app G-Map.
That is worth $24.99 and great navigation application.
It has wonderful graghic, and provides 3D image for highway and intersection. Also it provides beep sound when driver make turns.
Im sure everyone like this app.
I love it!
Mailing List
Subscribe - RSS
