June 19, 2009

TomTom Picks Inrix

In an about face, TomTom has selected Inrix to power their dynamic feeds for it's Plus and LIVE services going forward. Originally, TomTom did not select Inrix as their provider of traffic for the US, but have decided that the package of quality data from Inrix is worth the switch. This is not the first time Inrix has come in and taken over for what appear to be higher quality, more desirable coverage or feeds - it happened last year in Alabama, where Inrix essentially saved their traffic broadcast program that sounded like it was dead in the water.

Inrix will provide the traffic feed, and gas prices feed to LIVE and Plus services across the country.

Full Press Release below.....

TomTom Selects INRIX as Strategic Partner for Traffic and Fuel Prices in North America

INRIX Connected Services provide accurate real-time traffic and fuel prices for TomTom LIVE

INRIX®, the leading provider of traffic information in North America, announced today that it has been selected by TomTom, the world's leading navigation solutions and digital mapping provider, as its strategic partner for TomTom LIVE real-time traffic and fuel price information in North America. INRIX delivers the traffic and fuel data for TomTom LIVE Services and other TomTom devices via INRIX Connected Services, a comprehensive dynamic content platform providing navigation OEMs and location-based service application developers with private label, go-to-market solutions for in-vehicle, PND, wireless phone and other connected devices.

"Like TomTom, INRIX is a leader in their industry, and consistently provides innovative and enriched content for a more informed driving experience," said Jocelyn Vigreux, president of TomTom Inc. "TomTom's proprietary Map Share and IQ Routes features bundled with INRIX's quality traffic information set a new standard in navigation and will change consumers' driving experience."

INRIX Real-Time Traffic is available for 126 markets and 160,000 miles of roads in the U.S. and Canada. INRIX is also providing dynamic fuel prices for over 80,000 gas stations to TomTom via its partnership with OPIS.

"TomTom is continuing its innovation and leadership in the navigation device market," commented Bryan Mistele, president and CEO of INRIX. "We are thrilled to provide our crowd-sourced traffic solutions, which leverage over one million GPS-enabled vehicles and mobile devices, as part of TomTom's dynamic content portfolio."

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Posted by Scott Martin at June 19, 2009 5:32 AM

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