June 23, 2009

Navigon iPhone App Launched - Hits Europe


Wow, that was fast; about a two weeks ago, Navigon announced that they would launch an iPhone App, and now, they just launched a Euro version in the App store. According to the feature set, the capabilities are fairly robust, with the key ability to use if in the portrait and landscape modes, as well as reality view (shown above) where you get to see what exit/turn you should make on major intersections. The application also taps into your contact list to get to saved destinations; no need to re-input "favorites". The Navigon Navigator will pause for an incoming phone call, and you can listen to music while navigating, but according to a couple of users who posted reviews, the application does not pause the music while giving the turn directions which could prove to be a problem.

Available in several languages and dozens of countries - none of which are the US. The Navigon iPhone App uses NAVTEQ maps, but sadly, not traffic. One would hope that Navigon would use the phone's bandwidth to introduce traffic capabilities later on, and potentially a two way reporting as iPhones turn into GPS probes like the Dash Express did. The file size is large at about 1.6GB, with a couple of users reporting that it took over an hour.

With over a million iPhone 3G-S phones sold in the first day of its launch, one can imagine how the phone and its platform will continue to become a very large handset base on which the navigation makers can build. Should be an interesting future with these applications.

The Price is $94, not bad, but it appears to be headed up. On the price, they note that this is "a special introduction price is valid only until June 30th." One can definitely see the capabilities getting more robust and more expensive as time goes on, paralleling the standalone model capabilities.

More at iTunes (iTunes link)

Read More in: Mobile Phone GPS | Navigon GPS

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Posted by Scott Martin at June 23, 2009 7:11 AM

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