July 8, 2009

Trimble and NAVTEQ tie the Knot - Long Term Map, Traffic and Truck Navigation Data

Trimble and NAVTEQ have inked a deal with NAVTEQ supplying global map data as well as advanced information including traffic, and truck-specific information that NAVTEQ supplies. The information will allow Trimble to compete in Mobile Resource Management solutions through its suite of product offerings. As these capabilities continue to develop, the prevalence of usage has to increase. Look for bleed over of these capabilities into the consumer market as location based services continues to push forward.

Full Press Release Below

NAVTEQ and Trimble Expand Relationship Globally

Agreement Includes NAVTEQ(R) Maps for 77 Countries, NAVTEQ Entry Map, NAVTEQ Transport(TM) and NAVTEQ Traffic(TM)

CHICAGO, July 8 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today announced that Trimble (Nasdaq: TRMB), a leading provider of positioning solutions in the construction, agriculture, field service and fleet management markets, has expanded its agreement with NAVTEQ for Mobile Resource Management (MRM) applications.

Under the agreement, Trimble now has access to all 77 countries in the NAVTEQ map database for use with its GeoManager™, TrimWeb™ and TrimView™ solutions. This multi-year agreement also gives Trimble the rights to utilize NAVTEQ's Entry Maps, which provide additional basic geographic coverage for the rest of the world. Together, the solutions provide a global map experience. Finally, Trimble will continue to license NAVTEQ Transport™ - with coverage in 20 countries worldwide - and NAVTEQ Traffic™ content for its MRM solutions.

"Trimble is continuously looking to integrate the latest data and cutting-edge content so we can develop the information-rich solutions that enable our customers to achieve higher levels of efficiency," said Eric White, vice president of product management for Trimble's MRM Division. "NAVTEQ solutions help us accomplish this goal by delivering an enhanced experience to our customers."

Trimble's multi-year agreement with NAVTEQ goes beyond map coverage to include advanced NAVTEQ content such as NAVTEQ Transport which contains a growing number of attributes which target the specific needs of the transport industry enabling sophisticated truck navigation, as well as routing and dispatch optimization. Additionally, Trimble will have access to NAVTEQ Traffic, a unique data gathering, aggregated and quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to vehicle on-board navigation systems, portable navigation devices and cell phones.

NAVTEQ Traffic delivers detailed information about road construction, the speed that traffic is moving and incidents such as accidents allowing navigation devices and drivers to make smart routing and re-routing decisions. NAVTEQ Traffic is available in more than 120 markets*, covering more than 200 million people in the United States and Canada.

"NAVTEQ maps and rich content have been key to Trimble's vertical market solutions for years," said Roy Kolstad, vice president and general manager, enterprise North America, NAVTEQ. "This expanded business arrangement enables us to provide both worldwide coverage as well as innovative new content which enhance Trimble's ability to build complete MRM solutions that maximize their customers' productivity."

*As defined by the U.S. Census Bureau

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Posted by Scott Martin at July 8, 2009 12:14 PM

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