July 10, 2009

Navigon 2 Weeks Away from US iPhone App Launch - LITE Version Available Now

Navigon_iPhone_App.jpg

Navigon is about 2 weeks away from launching their full US iPhone Application and as a little teaser, they have launched a LITE version to let you see how the full version will work.

To be clear this FREE lite version is not a fully working GPS navigation software Application; it is a demo that let's you see how the interface works, the map quality and what the overall system can do for you. Don't download the thing thinking that you are going to navigate to grandma's house for dinner. At 1.3GB, the application is pretty substantial, and you probably want to do it down to your computer and then sync it. I pulled it down over WiFi directly to the phone and it took quite a while.

In order to use something like this, you'll want to go and change the "Auto-Lock" feature to "Never" so that the screen won't go blank when navigating. Settings--> General--> Auto-Lock.

Navigon feels that the price in Europe of about $99 worked rather well to drive volume, according to TWICE. I would expect a similar price for the US. The concern twist will come when TomTom announces their application and hardware suite pricing this Fall, giving Navigon some well-known brand name competition. The price for these two applications will be paid upfront while TeleNav's solution through AT&T uses a monthly fee structure for their fees.

Navigon LITE at the iTunes APP Store (iTunes Link)

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Posted by Scott Martin at July 10, 2009 12:34 PM

Recent Comments

Navigon for iPhone need much work: I paid for it two days ago.
My iPhone gets VERY warm. Does not indicate the state route number we are traveling. Hard to view the route details in advance.
I could go one with some little issues. Compared to a very basic intro unit at $100 to $150, it's hard to justify $100.00 on 8/15, BUT price is $70.00 till then. As rumors say, I sincerely hope they make some improvements, including reducing heat created. It's my only app to create such heat!


Posted by: george at July 27, 2009 9:38 AM
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