July 14, 2009

Airsage Adds Verizon Handsets - Boost to Covered Miles


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The Battle Royale of traffic providers continues to drive interest amoung our readers, and Airsage just made a big deal to add Verizon wireless handsets to their list of providers who offer anonymous mobile phone movement data to help understand traffic flow patterns across the nation. Airsage has been providing this information to outlets like Google Maps, where you can see their coverage down to secondary roads around major cities. That coverage is impressive, which will now extend to "200,000 centerline miles of roadway" by quadrupling the number of traffic status information bursts from these handsets. The concern is and always will be quality of data; let's face it, coverage doesn't mean anything if the data is inaccurate. With the Verizon Guy behind Airsage, one has to imagine that the quality will take a big jump on these covered roads.

Inrix, Traffic.com and TrafficCast are other major traffic providers in the space that use various data gathering techniques to capture, analyze and even predict traffic patterns around you. See more info on traffic providers in our Traffic Section.

Press Release Below - Thanks Jim or sending in.

Verizon Wireless, the nation's leading wireless provider, and AirSage, a world leader in using wireless signaling data for value added applications such as traffic information, predictive analytics and location services, have entered into an agreement where non-identifying data from Verizon Wireless' network will be used to help AirSage provide real-time traffic information.

Signaling data from use on Verizon Wireless' network will be made anonymous and integrated into AirSage's patented Wireless Signal Extraction (WiSE(TM)) Technology platform, helping AirSage solidify its position as a leader in the real-time traffic market with capabilities to enable live traffic monitoring on major interstates, highways and arterials.

The agreement will significantly enhance AirSage's traffic coverage and accuracy by quadrupling the number of signaling messages; when the data is fully integrated, more than 12 billion signaling messages across more than 200,000 centerline miles of roadway will power applications for government agencies, businesses and consumers.

"Adding signaling data from Verizon Wireless' network is a huge win for anyone interested in avoiding traffic and getting reliable, current and predictive travel times between multiple locations," says Cy Smith, chief executive officer of AirSage. "Millions of people are already using our traffic and travel insights through applications such as Google Maps, Real Traffic, and our AirSage Real-Time Traffic product so we're thrilled at the opportunity to expand our coverage and enhance our accuracy with the addition of non-identifying location information from Verizon Wireless."

AirSage's patented, real-time traffic data service uses the anonymous location information derived from wireless carrier data. While current applications center on real-time traffic conditions and travel times, AirSage is also building out location-enhanced services for the retail, financial and emergency management industries. All of the new services will incorporate AirSage's core technology which allows customers to realize distinct and immediate value from the anonymous and aggregate location and movement of people.

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Posted by Scott Martin at July 14, 2009 6:41 PM

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