In-Dash Navigation on the Rise
According to a recent NPD study, in-dash Navigation is up 36% while portable navigation is only up 4%; the evolution continues. What's driving it? Cost is one factor, average selling price is down to $700 for the after market in-dash models, still much lower than the factory installed models. So while the in-dash models are starting at a really low base point, they may be a more viable format in the future. Another amazing stat from NPD is that 84% of all portable GPS sales were below $200 in June. Not a big surprise that the number is high, I am just amazed that the number is THAT high. This is not good news for new launches targeting only 16% of the market with higher end connected devices like the TomTom 740 LIVE and the Garmin Nuvi 1690.
Via Twice
Read More in: GPS News
Share this Article with others:
Related Articles:
Came straight to this page? Visit GPS Lodge for all the latest news.
Posted by Scott Martin at August 13, 2009 7:10 AM
Ouch. That's terrible news for the PND players. While in-dash units are much more expensive to own and to update, I imagine that there may be some mobile device fatigue setting in. With smartphones doing so much more - including navigation - a narrow-function device cluttering the dashboard may seem distasteful. And, as the portable players battle it out with low-cost map updates, they're not really paying attention to the fact that passive end users aren't updating all that often. Garmin and TomTom are trying to sell razors that no one really thinks they need.
Mailing List
Subscribe - RSS
