November 3, 2009

Inrix Traffic on ALK Co-Pilot for iPhone

ALK_CoPilot_Inrix.jpg INRIX and ALK Technologies, announced that INRIX will power real-time traffic data in ALK Technologies popular CoPilot® Live™ v8 GPS navigation app for Apple iPhone, Google Android and Windows phones in North America. CoPilot is one of the Top Grossing Apps at the iTunes App store in the US at the pretty amazing price of $35.
This release also represents a milestone in that it will be powered by the in application purchase ability - allowing you to buy the App, then add-on the traffic option from within the application itself. The price for traffic service is $19.99 a year at the Co-Pilot site, and I would imagine that would also apply for in-app purchases. That's pretty cheap for some best in class traffic coverage and capabilities.
More on the news release below after the jump.
More info at ALK - Co-Pilot and Inrix

"Consumer feedback continuously shows that reliable real-time traffic information is the most requested feature in navigation systems," said Michael Kornhauser, Managing Director, ALK Technologies. "By leveraging INRIX's real-time traffic information on CoPilot Live, our customers can better plan their trips knowing they can rely on the broadest and most accurate traffic data available."
With the world's largest crowdsourced traffic network and innovative data fusion technology, INRIX helps consumers avoid traffic congestion, reduce drive times and save gas by providing real-time updates on traffic conditions in their area. INRIX intelligently blends billions of real-time data points from over 1.3 million GPS-enabled commercial and consumer devices and traditional road sensors, providing the broadest, most accurate and reliable real-time traffic information for more than 160,000 miles of freeways, highways and interstates across North America.
"Traffic congestion costs every American about $750 each year in fuel and lost productivity which translates to nearly three weeks' worth of gas purchases and one work week of time wasted," said Kush Parikh, vice president of business development at INRIX. "ALK's CoPilot Live mobile navigation app coupled with INRIX's real-time traffic helps drivers save time, gas and money on their daily commutes."
CoPilot Live ALK's CoPilot Live v8 transforms mobile phones into full featured satellite navigation devices. The software provides all the benefits, features and quality mapping of a dedicated navigation system but conveniently on consumers' choice of smartphone. Unlike many mobile navigation systems, CoPilot's maps are stored on the phone, so there's no need to rely on the mobile internet to download maps. CoPilot Live v8's new traffic service offers high quality, constantly-updated traffic information presented in easy to read displays including alerts to accidents and incidents that commonly cause traffic congestion.
INRIX traffic is available for purchase immediately for CoPilot Live v8 customers using Windows Mobile and Android smartphones, It will be available via in-app purchase for CoPilot Live on iPhone before the end of 2009. To learn more about how you can make CoPilot Live v8 with traffic from INRIX your personal travel assistant, please visit http://www.alk.com/copilot.

Read More in: Mobile Phone GPS | Traffic News

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Posted by Scott Martin at November 3, 2009 6:44 AM

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