Magellan RoadMate for the iPhone (App)
In a surprise hip, cool move, Magellan has launched an App for the iPhone adding their two cents to the party of Apps at the iTunes App store. I happen to be cruising over to the Magellan site for another reason, and saw the information on the App itself. It incorporates Magellan's One Touch menu - an easy way to get to several basic items with the touch of a single button, Text to Speech (Says street names), Highway Lane Assist (See what lane to be in at intersections), 3D landmarks, control of your tunes from inside the App, a pedestrian mode and more.
Not only did Magellan release the App for that navigation itch of yours for your iPhone, but the App will work with your iPod Touch, when you use the App and Magellan car cradle together. The Car kit is coming soon and will be able to grab the GPS signal, offer amplified commands back out, and also operate as a Bluetooth noise canceling speaker phone. In a stroke of genius, the car kit will work with any navigation application.
The application is available now, for a "Sale Price" of $79, which may head to $99 in the near future. The car kit will be priced at $129 according to Magellan.
From their website, they appear ready to launch segments of the US in modules - East and West, as well as a European App. This approach is interesting as it reminds me of when RAM memory was expensive and GPS makers had to price GPS units in the many hundreds of dollars as a result. The European market got a jump start on the US because the units were cheaper there due to the fact that they could be sold less expensively with smaller "regional" mapsets that required less memory. Maybe size and affordability will play into buying just US East or West? The All US one is about 1.3GB now.
More at Magellan GPS
and the Magellan RoadMate
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Posted by Scott Martin at November 16, 2009 9:33 PM