Inrix Improves Accuracy and Traffic Flow Coverage to over 260,000 miles

Inrix upped their game again as they continue to power the new Ford Sync platform with their improved traffic flow coverage and accuracy. The big news here is that the coverage now accurately hits secondary roads with flow data, giving you the coverage you need on alternate routes when the highways are clogged.

"While other companies treat arterials and city streets just like stretches of uninterrupted highway, we factor in the impact traffic lights, stop signs, curb cuts and other traffic control tools have on traffic speeds to provide a significantly more accurate snapshot of real-time traffic conditions and congestion on these roads," said Senior Director of Product Management Ken Kranseler.

The cool techno-nerdy news here is that they continue to expand their capabilities through realtime reporting via GPS probes; sure they have trucks and fleet vehicles that got it all started, but increasingly the use of their iPhone Based Inrix Traffic App turns your phone into an anonymous probe for the greater good of reporting more accurate road conditions. they are claiming over 1.5million GPS enabled vehicles and devices as their feed into their Smart Driver Network, which is up dramatically from the 625,000 Vehicles that they were claiming just a short 2+ years ago.

Full Press Release Follows.....

INRIX Technology Breakthrough Significantly Improves Accuracy of Real-Time Traffic Information for Navigation on Arterials, City Streets and Secondary Roads

Ford Motor Company and MapQuest First to Go Live With Accurate Real-Time Arterial Traffic Information

Las Vegas, NV. - 2010 Consumer Electronics Show (CES) - January 7, 2010 - INRIX®, a leading provider of traffic information and navigation services, announced at the 2010 Consumer Electronics Show (CES) INRIX is announcing ground-breaking new technology that significantly improves the accuracy of real-time traffic information as the company introduces coverage for arterials, city streets and secondary roads nationwide.

Expanding its highly accurate real-time traffic by over 100,000 miles of arterials, city streets and secondary roads, INRIX customers and partners can now leverage a total of over 260,000 miles of real-time speeds to route drivers around traffic congestion. In ground truth testing, INRIX's new patent-pending SpeedWavesTM technology increases the accuracy of real-time traffic information on these roads by more than 70 percent compared to current approaches.

"We've all experienced the dilemma of being stuck in traffic on a major roadway wondering if we would get there any faster by exiting and taking side streets or other local roads. And we've all gambled in these instances with equal degrees of success and failure," said Bryan Mistele, president and CEO, INRIX. "Now, INRIX eliminates the guesswork with the definitive answer to this age old question that will help millions of drivers know with greater certainty the best route to their destination."

Until now, real-time traffic information on arterials has been either unavailable or considered highly unreliable and inaccurate because it has been based on speed measurements of vehicles that continually start and stop at traffic lights and stop signs. INRIX's new SpeedWavesTM technology calculates profiles of speed distributions per road segment that factor in the impact stop signs and other traffic control devices have on the billions of data points INRIX receives from more than 1.5 million GPS-enabled vehicles and devices in its Smart Driver Network. This enables INRIX to use specific, real-time information from these vehicles to accurately report traffic information throughout the road network, resulting in a true picture of actual traffic conditions on secondary roadways. The result is not merely an average of information from separate vehicles traveling on the same roadway, but an analysis of data from individual vehicle reports that accurately determines real-time congestion across the road segment.

With today's announcement, INRIX is significantly expanding its real-time traffic flow coverage of roads in North America by 60% to more than 260,000+ miles enabling customers to better route drivers around traffic and speed them to their destination.