February 15, 2010

NAVTEQ Traffic in UK

NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced the launch of NAVTEQ Traffic™ in the United Kingdom, increasing its real-time traffic European coverage to nearly 400,000 kilometers of total coverage, across nearly 35 major cities in 13 European countries.

NAVTEQ Traffic in the United Kingdom includes data from Trafficmaster's network of 7,500 traffic sensors, covering 8,000 miles of U.K. motorways and 95 percent of its trunk or arterial roads. NAVTEQ is compiling road sensors and GPS vehicle probes, both consumer and commercial; later this year they expect to add mobile phone tracking for GPS Probe sources.

NAVTEQ Traffic enables a single-source, uninterrupted traffic service when crossing borders in Europe and is also available in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Norway, Sweden, Switzerland and The Netherlands.

Full Press Release is Below......

Comprehensive traffic solution now delivers uninterrupted data to 13 European countries

NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced the launch of NAVTEQ Traffic™ in the United Kingdom, increasing its real-time traffic European coverage to nearly 400,000 kilometers of total coverage, across nearly 35 major cities in 13 European countries.

For the U.K., NAVTEQ Traffic delivers comprehensive, real-time traffic information to major cities, including Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester, encompassing more than 10.5 million people in the United Kingdom.

NAVTEQ Traffic in the United Kingdom includes data from Trafficmaster's network of 7,500 traffic sensors, covering 8,000 miles of U.K. motorways and 95 percent of its trunk or arterial roads. In addition, NAVTEQ is extending coverage and quality by adding complementary data sources including GPS data from commercial fleets and consumer devices. GPS data from Nokia, as well as other popular European devices and handsets, will be integrated into the NAVTEQ Traffic solution this year.

NAVTEQ Traffic enables a single-source, uninterrupted traffic service when crossing borders in Europe and is also available in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Norway, Sweden, Switzerland and The Netherlands.

NAVTEQ Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions.

"Since launching our high-quality traffic solution in Europe last year, we have concentrated on quickly building and delivering the best-in-class pan-European traffic service available," commented Andreas Erwig, head of product management for NAVTEQ Traffic, Europe. "The addition of the United Kingdom represents our ongoing commitment to offer travelers comprehensive and accurate real-time traffic information that saves time and money."

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Posted by Scott Martin at February 15, 2010 7:24 PM

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