TomTom Reporting Average Speed Limits
Flexing their muscles on data acquisition, TomTom was cited in the Wall St Journal in reference to average speed limits on highways state by state. So while the article is interesting in that most states have average speeds a lot higher than 55MPH, and many states have raised the legal speed limit either as a forethought or in reaction to the reality, I think that the cool GPS story here is that TomTom is starting to think of themselves as a data collection and analysis company. These types of studies and data citations usually indicate that the company is sitting on some cool stuff, and that they feel it's worth sharing to further a strategic vision. Now comes the guessing game of what that vision is....
Since TomTom has announced their crowd sourced traffic in the US, through the advent of their iPhone App that offers anonymous tracking for data collection purposes, TomTom is starting to gather steam behind the idea that not only getting from point A to point B is important, but doing so in a smart fashion based on empirical data is where this category is going. I happen to agree.
More at Wall St Journal
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Posted by Scott Martin at March 18, 2010 7:09 AM