August 5, 2010

TomTom teams up with Localeze - Enhanced POI Lists

TomTom is linking up with Localeze to provide a more detailed set of Points of Interest (POI) for users of their Portable Navigation Devices and Navigation software products. Localeze currently provides 14 million local search business listings, including nearly 600,000 verified and managed by local businesses to more than 100 local search platform and application partners. this certainly plugs a gap between the roughly 6 million that many providers manage to offer almost anything that hits the map. Now, keeping that updated will certainly be a challenge. Crowdsourcing is nothing new to TomTom as they let users help correct map errors. Localeze uses crowdsourcing to an extent by letting businesses upload their own details to keep the database current.

The data should be incorporated sometime in 2011.

via TomTom Tweet

Full press release after the jump.....

Localeze, the largest business listings identity management company for local search, today announced its partnership with TomTom, the world's leading provider of location and navigation solutions. TomTom will have access to Localeze's 14 million U.S. local search business listings for categorized points of interest (POIs) and will make this content available for location content and navigation application developers and device manufacturers, leveraging TomTom digital maps and content.

"We are pleased to work with an industry leader like TomTom and its industry customers, to deliver our descriptive local search business listings," said Jeff Beard, president, Localeze. "Relevant points of interest and information including a business' name, address, and phone number drive a more dynamic and interactive experience for consumers when they are on-the-go."

Beginning in 2011, TomTom will utilize Localeze's rich database of local search business listings to enhance its POI product offering for the U.S. The listings will be available for location-based applications and personal and in-car navigation systems powered by TomTom digital maps and content, helping to provide end users with a content-rich navigation experience.

"Localeze has a wide network of local search platform partners and far-reaching, pervasive local search business listings," said Dan Adams, vice president of partner development, TomTom. "By working with Localeze, we can strengthen our product offerings with relevant content for our vast range of industry partners."

Localeze currently provides 14 million local search business listings, including nearly 600,000 verified and managed by local businesses to more than 100 local search platform and application partners.

About Localeze
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit

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Posted by Scott Martin at August 5, 2010 10:28 AM

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