September 29, 2010

Waze Results: Social Driving is Popular - New User Groups Announced


Waze has released some interesting data that shows their Social Driving groups are popular among users, and are starting to form around traffic and commuters most often, hopefully helping to solve a major headache for so many consumers.

Social Driving doesn't mean chatting with your friends in the back seat on the way to a party Saturday night; here it means joining a Waze Group with people you probably don't know. over 1.5 million users are using the free mapping and navigation application that is available for popular smart phones, and their recent release of their social driving groups is spawning some interesting behavior.   

Waze has released a case study that shows a full 70% of the 4,199 groups revolve around commuting, while a significant number of them also focus on other aspects of "people like me" - like employee groups or others with the same type of car model.

Today Waze is also announcing and publicizing the formation of two special custom user groups: One for the Statesman - the Austin TX newspaper, and NBC2 in Southern Florida. With this, expect Waze to be the system that enables easy reporting of traffic incidents and other problems in the metro area while keeping informed from others in the social group.

I have been using Waze on and off lately, and find it interesting and intriguing with its game-like incentives, and its feeds from other users in my area. I like the potential for reporting of police traps, and accidents that haven't hit the traffic systems yet. I have seen others reporting police traps on the road I was traveling, and have been thanked through the Waze chat system from others who appreciated my instant incident reports. I have found the maps getting better and better over the last few months, and have contributed to the new road listings in my area. The App is still growing its confidence in teh roads, and I would rate it better for daily local use than for long distance use where you might have a bigger chance of dealing with map quality issues.

More info on this story at the Waze Blog

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Posted by Scott Martin at September 29, 2010 11:35 AM

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