October 21, 2010

TomTom hooks up HTC with Maps for Mobile


TomTom and HTC announced that they are teaming up and putting TomTom maps and navigation on the HTC phones. This gives users a high quality experience will start with the HTC Locations capability, offering maps and location content. For an extra fee, turn-by-turn navigation can be downloaded either directly through the HTC LOcations App or through HTC Sync.

The big news here is that HTC decided to team up with TomTom and not bring the standard Google fare to the phone. TomTom has been working their iPhone App pretty hard, updating it as recently as last week to keep it current, and feature-rich. The move to bring that expertise from the iPhone to the HTC product line is a logical extension.

The TomTom maps and navigation will be available on the Desire HD and Desire Z smartphones in Asia and Europe, rolling to other phones and geographies.

Full Press release below......

TomTom, the world's leading provider of location and navigation solutions, and HTC Corporation, a global designer of smartphones, today announced they are combining strengths to deliver superb navigation and location solutions on HTC smartphones.

HTC Locations, HTC's new mapping experience, comes preloaded with TomTom's location-rich maps, resulting in a zero-wait navigation experience. HTC Locations is initially available on the new HTC Desire HD and HTC Desire Z smartphones in Europe and Asia and will be extended to a wide variety of future smartphones and geographies.

"I am very pleased to be providing HTC customers with TomTom's accurate location and navigation content on their phones wherever they are. The beauty of it is that the maps are preloaded and instantly available at users' fingertips. For the first time, this makes the power of TomTom navigation content available 'in-pocket' for HTC smartphone users", says Maarten van Gool, Managing Director of TomTom Licensing.

"This partnership with TomTom underlines HTC's commitment to giving our customers an innovative navigation experience that is natural and provides unique enhancements for common navigation needs," said John Wang, Chief Marketing Officer, HTC Corporation. "HTC and TomTom have worked closely to optimize these amazing capabilities on HTC smartphones through our new HTC Locations application."

Maps and location content come preloaded on HTC Locations while turn-by-turn navigation can be purchased and downloaded through HTC Locations or HTC Sync.

Read More in: Mobile Phone GPS | TomTom GPS News

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Posted by Scott Martin at October 21, 2010 8:30 AM

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