November 3, 2010

Inrix Announces XD Traffic; Super Accurate, Super Smart

inrixlogo.jpg Inrix has announced XD traffic (not to be confused with HD traffic from TomTom), and it sounds like a big jump in capability and accuracy.

The new B2B service will be included in the new Ford Sync equipped vehicles starting in 2011, and available to App makers for inclusion in their applications.

Super Accurate

They are the first to "fuse agency, journalistic and community-based incident data to deliver more timely alerts, better routes and more accurate travel times and ETAs." The result is accurate travel speeds over 90% of the time.

Inrix_XDTraffic_Logo.jpg Super Smart

The name of the game here is getting as much data in the pipe as you can, making sense of it and then sending out usable predictive models and accurate pictures of the current status. Inrix has the data inputs, but also crunch the data from the traffic inputs as well as weather, sporting or concert events to help build a sophisticated model of what's to come. They don't stop there, and do regular testing of their routes to compare actual vs. predicted speeds and adjust the output based on this learning; this is done 24 hours a day 7 days a week. They call the artificial intelligence modeling Fully Automated Speed Testing or F.A.S.T.

More information on Inrix XD After the Jump ....

INRIX Launches XD™ Traffic Premium Service Breaks Down Barriers to Next Generation Navigation and Personalized Driver Services

At Telematics Munich today, launched XD™ Traffic, a new premium real-time and predictive traffic service optimized for the delivery of next generation connected navigation and driver services applications in the car, on mobile devices and online. INRIX also announced Ford Motor Company will adopt XD Traffic across all SYNC-equipped vehicles in 2011.

XD Traffic is the most accurate real-time and predictive traffic service available in Europe and North America. Through INRIX's unique combination of patented technologies, sophisticated analytics and development expertise, XD Traffic powers the delivery of new traffic-enabled apps and experiences that make navigation indispensible.

Key benefits of XD Traffic include:

  • Extraordinary Apps. XD Traffic's accuracy and reliability powers automakers and navigation providers delivery of next generation driver services including:
  • Busy Commuter™. More than just real-time traffic information displayed on a map, XD Traffic fuels better navigation solutions for the everyday driver. XD Traffic powered apps will always know the faster route, best time to leave, travel time and ETA. Besides commuters, XD Traffic adds value to apps for aqlll types of drivers whether they're conducting sales calls, making deliveries or just out running holiday errands.
  • Real-Time Speed Predictions & Traffic Forecasts. Only XD Traffic uses dynamic prediction models instead of historical data to provide a reliable snapshot of current traffic speeds when real-time data density is low or anomalies are detected. XD Traffic predictions go beyond historical models and their assumptions factoring in traffic speeds, weather conditions, school schedules and local events (sporting events, concerts, etc.) to deliver reliable traffic forecasts.
  • Traffic Ahead. Like x-ray vision, XD Traffic continuously monitors traffic conditions along drivers' identifying traffic incidents with pinpointing accuracy. Whether it's an unexpected road closure or just a minor fender bender slowing things down, XD-powered apps alert drivers according to their preferences helping them avoid unexpected delays.
  • Extreme Accuracy. XD Traffic travel speeds are accurate within 5 mph of actual travel speeds 90 percent of the time. It is the first service to fuse agency, journalistic and community-based incident data to deliver more timely alerts, better routes and more accurate travel times and ETAs.

As INRIX processes hundreds of thousands of data points from hundreds of sources every minute to update traffic information to our customers every 60 seconds, XD Traffic leverages INRIX's patented SpeedWaves™ technology to improve accuracy of traffic speeds on arterials and secondary roads by up to 70 percent. Beyond traditional ground truth testing, INRIX has developed F.A.S.T. (Fully Automated Speed Testing) to achieve continuous real-time analysis of our traffic information and travel times 24 hours a day 7 days a week. INRIX F.A.S.T. is a form of learning AI (artificial intelligence) that continuously examines planned vs. actual outcomes to improve route guidance, travel time predictions and ETAs.

  • Exceptional Coverage Quality. INRIX's continuously expanding crowd-sourced network covers more roads in more cities and countries than any other high definition traffic service. Rolling out across all 20 INRIX markets by the end of 2011, XD Traffic initially covers more than 450,000 miles/720,000 km of highways, motorways, arterials, city streets and secondary roads across Europe and North America with the best real-time and predictive traffic information available.
  • Expedites Development. Optimized for INRIX's patent-pending TPEG Connect™ delivery channel, XD Traffic opens up new possibilities for delivering significantly richer traffic information and driver services in the car and on mobile devices. The INRIX DevZone offers XD Traffic customers access to hundreds of APIs and sample code libraries including resources for tapping into all dimensions of customers' lives including their contacts, calendars and social networks to deliver personalized commute alerts, route preferences, travel itineraries and new opportunities to connect to places and persons of interest along the way.

INRIX also is introducing a branding program to help customers differentiate their traffic-powered solutions from competitors and boost value with consumers. The XD Traffic badge can be used in applications, advertising, on packaging and at point of sale giving consumers a recognizable seal of quality they can rely on the help them save time, money and use less fuel every day.

Read More in: Traffic News

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Posted by Scott Martin at November 3, 2010 7:41 AM

Recent Comments

Hopefully these new capabilities are added to INRIX's iPhone app, which I still find to have the most accurate traffic reporting available.

Posted by: Josh Wardell at November 3, 2010 12:12 PM
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