November 11, 2010

Magellan/Mitac Move to TeleAtlas Maps - Dump NAVTEQ

It was only a matter of time after the acquisition of Magellan by now parent company Mitac/Mio before they dumped NAVTEQ maps and went with TeleAtlas. The news hit the wire this morning.

Magellan had long used NAVTEQ maps whereas Mitac used Teleatlas. With a need to simplify, and cost save, Mitac did the predictable thing; go with their preferred supplier. The move has long been rumored by insiders and GPS-geeks alike on GPS forum boards and on Twitter.

TeleAtlas used to be under constant fire in the US for its poor quality maps, but they have largely erased that deficiency offering updated maps on a regular basis, taking crowdsourced input on map fixes, sending vans out to map more and more details so that they can offer lane guidance and more.

Press Release Follows......

Tele Atlas, a world leader in high quality digital maps and dynamic content, today announces an extension of the global agreement with MiTAC International Corporation, a leading worldwide supplier of Portable Navigation Devices (PND). This marks an extension of the companies’ longstanding relationship for Mio and Navman products; it also covers an additional partnership with Magellan branded products.

Through the agreement, Mio, Navman and Magellan products, including PND, PND TV, Mobile Navigation Application and Mobile Internet Devices (MID), will leverage Tele Atlas’ global digital maps and location content and products. This will include Tele Atlas’ navigable map data for over 100 countries, 32 million kilometers of roads and more than 26 million of points of interest (POIs), as well as map enhancement products such as 3D Landmarks and Voice Maps.

Maarten van Gool, Managing Director of Tele Atlas, comments: “We are pleased to strengthen our global relationship with MiTAC International Corporation and to enable Magellan, Mio and Navman brands to deliver innovative technologies across all regions. With this agreement, Tele Atlas maps and content will power the PND’s of the leading players in the world and will bring mobility, navigation and quality to an ever-growing audience.”

“This renewed global agreement marks an extension of our longstanding, successful collaboration. We have chosen Tele Atlas maps to power the Magellan, Mio and Navman brands. We rely on Tele Atlas’ continued track record of innovation, expertise and dedication to quality for the car navigation and PND sectors. With unique offerings like Speed Profiles, the MiTAC brands can enhance routing functionality for our users around the world for a more powerful navigation experience,” said Kevin Chuang, President of MiTAC’s Brand Business Unit.

Read More in: Magellan GPS News | Mapping News

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Posted by Scott Martin at November 11, 2010 9:27 AM

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