January 6, 2011

TomTom Works with NIKE - NIKE+ Sports Watch Powered by TomTom

NikePlusSportwatchGPS.jpg

Nike and TomTom have collaborated to bring the Nike+ Sportwatch that is GPS enabled; giving fans of the Nike+ franchise new way to train and document their workouts. Nike has worked to enable training for pros and weekend warriors alike, and htis watch comes with some innovations that may just help users train more and achieve their goals. on top of that; it looks prety cool.

So not only will the NIKE+ Sportwatch with GPS track the details of your run, but it will upload them automatically to the NIKEPLUS.com database for you automatically logging your run in any of the challenges or programs that you are participating in. The watch will give you some attaboys for personal bests and also nag you if you haven't logged a run in the last five days - ouch!

It already won a CES award for innovation as the screen serves as a "button" where you can tap it to activate the backlight and get more information.

I like the readout on the map showing where you pace was best and worst when you view the data in your post-workout analysis (See the video). It's a feature that they also have in their iPhone App - NIKE+ GPS App

The watch will be available in the US & UK by April 1, with a broader global rollout for later in the year. No word currently on Price.

Nike and TomTom Unveil Game-Changing Nike+ SportWatch GPS

New Watch Delivers World's Most Dynamic Running Experience

LAS VEGAS--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) and TomTom (AEX: TOM2) have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world's leading running community with almost 4 million members.

"With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday"

The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

"The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better," said Stefan Olander, VP of Nike Digital Sport.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at Nikerunning.com and TomTom.com beginning today.

"It is part of TomTom Consumer's strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners," said Corinne Vigreux, Managing Director, TomTom Consumer. TomTom is the world's leading provider of location and navigation solutions.

On-Watch Experience

The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.

On-watch features include:

* Tap Screen for setting laps and activating backlight
* Run History with data from past runs
* Personal Records including those imported from Nikeplus.com
* Quick Start with optional shoe-based Nike+ Sensor
* Heart Rate Monitor compatibility

Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:

* Recognition (or "Attaboys") for personal records
* Run Reminders that appear after five days if a run has not been logged
* Post-run acknowledgement and encouragement

Post-Run Experience

The Nike+ SportWatch GPS plugs neatly into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to www.nikeplus.com.

"With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday," added Olander.

Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.

"Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress," added Vigreux.

Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.

Additional Features at Nikeplus.com

Athletes who want to get the most out of their run and from the Nike+ SportWatch GPS will have access to a huge catalogue of run routes logged by Nike and published by other runners on streets and trails around the world.

Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length. Runners will also be able to find the perfect route by searching the catalogue by location, length, difficulty, and even landmarks.

Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners reach their full potential including the Nike+ iPod Sport Kit for iPod nano and iPod touch, the Nike+ SportBand, and the new Nike+ GPS App for use with the iPhone.

About TomTom N.V.

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Posted by Scott Martin at January 6, 2011 11:04 AM

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