January 26, 2011

Inrix and Audi Team up for Traffic Feed Telematics Solution


Inrix has added to the stable of automakers it is serving; this one adds Audi to the Ford Sync and Toyota Entune telematics products. The Audi MMI system is their version of a smarter car, with Inrix powering the traffic solution. The Audi MMI system claims to consumer the Inrix data, account for the detailed traffic information and offers users the best route to their destination. Traffic changes mid-trip? the MMI system will of course take this into account and alter the route if a better one is available. While this seems basic, the payout is in the fact that Inrix is tracking the highways and the secondary roadways so that it knows the secondary roads aren't a better choice just because they are out of overage like other systems. Inrix is claiming 4 million traffic probes; simply a huge number up from under a million just a few years ago.

TPEG Standard

The new Inrix HD data will be flowing across a new traffic standard delivery format (aligned to by the Transport Protocol Experts Group - TPEG) allowing more data in a smaller footprint, consuming less bandwidth and pumping more detail down to the navigation system.

The Inrix powered services will be available on models starting mid-year.

Press Release follows.......

Audi AG Selects INRIX XD™ Traffic to Power the Automaker's First Connected Navigation System

First TPEG Over IP-based Pan-European Real-Time Traffic Service

Debuts in the 2011 Audi A6

Audi AG and INRIX, the leading provider of traffic and driver services, announced Audi has selected INRIX's XD™ Traffic to help further the company's Audi Connect strategy with real-time traffic information for its navigation systems starting with the mid-2011 model year. At a launch event today for the 2011 Audi A6, the automaker demonstrated how Audi vehicles connected to the Internet via Audi Online Services will use XD Traffic to provide motorists with real-time traffic information, traffic-influenced turn-by-turn directions and alerts to accidents and other incidents along their route.   

"Audi is continuously looking for ways to harness the benefits of the latest technologies to improve the driving experience for our customers," said Ulrich Beeskow, Head of Development for Connected Navigation, Audi AG. "Traffic is no exception. The combination of INRIX's XD Traffic and Connected Services platform helps Audi become the first car manufacturer in the world to deliver a high quality and reliable connected navigation systems our customers can count on to always find the best route and avoid unforeseen delays along the way."

"Audi and INRIX are known as technology innovators so it's only natural that we're collaborating on the design and delivery of a highly advanced traffic-powered navigation solution for their customers," said Bryan Mistele, INRIX president and CEO. "The accelerated development and integration of XD Traffic with Audi's MMI navigation system fuels Audi navigation with the best pan-European real-time traffic information available. Our collaboration advances the automaker's reputation as an industry leader in bringing the latest technical breakthroughs to drivers everywhere."

INRIX XD Traffic debuts on the new Audi MMI with Online Traffic available with today's launch of the 2011 Audi A6. The announcement represents the first product launch in the collaborations between Audi, INRIX and the automaker's hardware and software suppliers to deliver real-time traffic information to Audi's connected navigation systems. Delivered via INRIX's Connected Services platform, the service will be available initially in select European countries as part of an options package that includes Bluetooth mobile phone connectivity.

As a key component of a unique suite of Audi Online services, XD Traffic combines real-time traffic information from INRIX's Smart Driver Network of more than 4 million GPS-enabled vehicles and mobile devices with insights from hundreds of public and private sources to recommend the best routes as well as provide reliable travel journey times and ETAs. Covering major highways, motorways, city streets and secondary roads in countries across Europe and North America, XD Traffic continuously monitors traffic conditions along drivers' routes delivering up to the minute alerts to accidents, road works and other incidents as well as recommending how to best navigate around them.

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Posted by Scott Martin at January 26, 2011 7:38 AM

Recent Comments

Bad deal.
TomTom HD traffic is mutch better.

Posted by: Peter at January 26, 2011 3:57 PM
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