February 2, 2011

Waze in MIT's Technology Review

Waze got written up in Technology Review revealing a few more details about the crowd sourced social navigation app. As you drive and as you add map corrections or notices about a speed trap, you earn points. Other than bragging rights, did you know that those point matter in other ways?

According to Techology Review, "We use it as a confidence score for the contributions that user makes," says VP DiAnn Eisnor. A report of a traffic jam from a low-ranked user is less likely to change the route suggested by Waze than one from a high-ranked user, for example.

The article also ponts to Waze's potential for earning money and advertising, as they have run promotions in the past where you can use WAZE as a game layer and collect points towards a specific prize (sponsored or not). Remember driving to "vote" on your phone platform? Think about that only it's maybe branded icons where people get entered for a giveaway.

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Posted by Scott Martin at February 2, 2011 9:24 PM

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