April 22, 2011

Happy Earth Day... Can you drive less?

With gas prices pushing towards all time highs, the idea of driving less might just be forced upon us. Longtime users of GPS know that not only can you find a location faster without driving around searching and searching, but they also know it can be more economical.

There are several varieties of "eco driving" mode from various manufacturers, but the essence is the same:

  1. Consider the route characteristics in light of saving time AND being fuel efficient,
  2. Consider traffic patterns (the highway is efficient except when it looks like a parking lot at the mall), and
  3. Reinforce better driving habits through driver feedback.

I've used several and they definitely change your focus as you drive, and am not surprised to see studies that say they can reduce fuel consumption.

Telenav powers the Ford MyTouch navigation solution, and they put together the infographic below, highlighting the potential. Maybe it's on the high side, at saving 15% but what if it wasn't? What if you only saved half that when driving smarter? The impact to your wallet and to the environment would still be substantial.

Don't think a little personal habit matters? I wrote up a piece on my Espresso blog, citing the effects of one small personal act of people that really makes a difference. In 2010, 32 million customers used their own refillable mug for coffee, and as a result, Starbucks saved 1.5 million tons of paper from going to the landfill. Small act. Lots of people. Big effect.

Here's the info graphic. TeleNav also has a SmartPhone App (BB, IPhone and Android) - more at TeleNav Apps

TeleNav Earth Day Info

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Posted by Scott Martin at April 22, 2011 8:13 AM

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