August 29, 2011

TomTom GO LIVE 1535M with Yelp, Trip Advisor and Twitter - Connected Wonder Child?


TomTomLIVE1535_yelp.jpg

TomTom has unleashed a bit of a wonder child in their new TomTom 1535 GO LIVE product - a connected GPS with built in HD Traffic (updates every 2 minutes), and several useful connected services including: Yelp, Google Local Search (not really new), Trip Advisor, Expedia and Twitter. Yes, your GPS just got social.... don't know if it needed to be but it is.

Kidding aside, the data presented can help travelers in unfamiliar areas by beefing up the user reviews depth of knowledge for restaurants and other travel destinations through the connected services offered here. It's a lot easier to rely on a fresh set of user reviews and associated data on a place of interest to decide it you want to go there than on a simple POI entry that may or may not be up to date depending on the last time you updated your maps.... that's old school and not in a good way.

TomTom is clearly trying to get a connected platform that serve the traveler well, with these new connected Apps, and the old standbys like Gas Prices, and weather forecasts.

“By giving people the most up-to-date traffic details as well as relevant local content provided by travel apps, TomTom is bringing a new level of connectivity to drivers by providing information in the most effective platform available,” said Tim Roper, president of TomTom, Inc. “We are excited to expand TomTom HD Traffic services onto our new range of connected devices at a more affordable price, as it can dramatically reduce time spent in traffic for our customers.”


TomTomLIVE1535_yelpSearch.jpg
Yelp search with ratings and a click through for reviews.

The new TomTom Go Live 1535M will be available with US. Canada and Mexico maps, in a 5-inch screen, along with Bluetooth handsfree, Voice Recognition command entry and Advanced Lane Guidance. The TomTom GO LIVE 1535M will be available in October for MSRP of $249, with a 12-month LIVE services bundled into that price.
BTW - good news for TomTom GO LIVE 2535 users - you get an update this Fall with the new software capabilities!


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Posted by Scott Martin at August 29, 2011 9:13 PM

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