Garmin's Assessment: Printed Maps and Mobile Phones as Threats
Rip a page out of any marketing text and you'll find a way to deal with threats; how many people have done a SWOT analysis on their business? Well, it seems like the folks at Garmin are taking their threats head on in a little tongue in cheek fashion. Below are five quick videos that point out why the new Nuvi line of GPS devices is smarter than other options. So while the mobile phone may be taking huge bites out of the stand alone GPS market potential, paper direction printouts continue to be an opportunity for converts to switch to a 2012 Garmin GPS.
Paper Direction print outs - cost money in ink - Hey, I just paid $65 in ink cartridges this weekend myself.
Navigating with Smartphones - if you are downloading maps as you go, and are not on an unlimited data plan, you might be in for a surprise when the bill comes, those maps are data-hounds.
Sure, there are a few concepts here that are a stretch, but take a look and have a chuckle. It will take less than 2 minutes to watch them all.