December 27, 2011

New GPS? Five Tips to Using it Safely; A Reminder from Allstate GPS Ad

I don't know about you, but the Allstate Ad campaign has been a joy to watch; it's creative, and while not all versions are great, a vast majority of them are. Actor Dean Winters (Johnny Gavin for you Rescue Me fans) stars in the ads and plays the very believable character "Mayhem" who brings chaos to your life as an insurance customer. They've put together a bunch of these, and this is one of my favorites - a GPS based ad.

If you're new to GPS, the scenrio isn't all that foreign. Here are a few tips to being safe with your GPS:

  1. Don't type and drive - take your eyes off the road for only 15 seconds and you've gone about a quarter of a mile at highway speeds. Do you really want to do that?
  2. Pre-plan the route and look at the route overview - This always grounds me in what the GPS is going to do so it doesn't surprise me with a random turn.
  3. Make sure the GPS is securely mounted - It's not good to have it fall in your lap mid-turn. Check out my post on 4 Tips to Keep your GPS from Falling Off Your Windshield
  4. Pay Attention to the "Turn Right in X Miles" line or icon on your GPS - this lets you keep track in the back of your mind where you are and when you need to turn. The GPS' pre-turn prompt a mile or two ahead of time will clue you into your upcoming turn. Start looking for it in the real world.
  5. Finally, use common sense - GPS units can be wrong and the news it littered with examples of people doing stupid things when they listen to the GPS and check their brains at the door and get themselves into trouble. Check that the roads aren't one way against you, make sure it's a paved road that get maintained, etc.

Check out the Allstate Ad to see their version of what a GPS can do to you.

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Posted by Scott Martin at December 27, 2011 9:56 AM

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