January 8, 2012

Magellan Announces the Switch - Fitness GPS


Magellan has announced their Fitness GPS market entries - the Switch and Switch Up. Both GPS-based and both multi-sport capable, the Pair of Switches offer what athletes want most, the ability to track performance attributes, download them later and track performance. The Switch offers customizable profiles, eight hours of battery life, 50-meter water resistance and compatibility with ANT+ sensors (think Heart Rate monitors, cadence meters, and more).

Magellan Switch-up adds to those features with a barometric altimeter and an outside temperature sensor which can add to the geek-fed data passion; a category that a whole lot of athletes fall into (myself included).

Both can move quickly between sports, and both upload their data to sites like MapMyFitness, Training Peaks, Strava and others.

Available this Spring - Switch at $249, or $299 with HRM strap, and the Switch Up (with Multi-sport mounting kit) for $$299 or $349 with the additional Heart Rate Monitor.

More Information At - Magellan Switch Website

Full Press Release below.......

Magellan GPS announced today the launch of its first two products in its new fitness line: Switch and Switch Up. Designed to meet the needs of runners, cyclists, and multisport athletes, the new Switch Series is a powerful, adaptable, and customizable family of crossover GPS watches that will integrate seamlessly with third party sites.

"We are very excited to launch our new fitness line," said Clark Weber, senior director of fitness products at Magellan. "We have combined Magellan's heritage in GPS technology, deep consumer insights, and the power of third party sites to offer a fresh perspective in the fitness category."

The Switch is a powerful fitness training device packed with innovative features that include nine customizable sport profiles, easy to read high resolution display, eight hours of battery life, a high sensitivity GPS receiver, 50 meter water resistance, and compatibility with ANT+ sensors. Designed primarily for runners, it is also a crossover watch that is convertible for multisport needs.

The Switch Up has the same powerful features as the Switch but also boasts a barometric altimeter for precise elevation data, a thermometer to monitor and capture outside temperature, vibration alerts for notifications in louder environments, and an innovative quick release mounting system to easily transition between sports. Designed for true multisport athletes, the Switch Up is the first of its kind in the fitness category.

"We are cyclists, runners, and multisport athletes. We are the end consumer," said Mike Maxson, senior product and marketing manager at Magellan. "If you spend a lot of time training, your devices need to be both powerful and adaptable. Features like our quick release mounting system and customizable sport profiles were born from this insight."

The Switch Series breaks away from the pack with innovative features, including Activity Pacer, which not only shows runners if they're on target with their goal, but provides specific targets to attain the desired result. For endurance athletes, Magellan offers an optional Battery Pack Extender that provides 16 hours of additional battery life, for a total of 24 hours.

"The Switch series has been designed for easy use out of the box without making compromises for hardcore athletes," adds Maxson. "Customers can create up to nine different activity profiles based on their preferences. With a few clicks, you can switch from road running to trail running mode with different screens, data fields and settings best suited for your activity."

Magellan will make it easy for customers to upload, view and store activities at a new Magellan fitness website launching in Spring 2012. This fitness hub is also ideal for customers looking for an online source to store and automatically distribute activities to their favorite social networks and fitness websites. For those who prefer to upload directly to their favorite fitness site, Magellan Switch devices are compatible with MapMyFitness, TrainingPeaks, Strava, and more. In addition, Magellan will be releasing an API that allows any third party website or application to access activity data with customer permission.

The Magellan GPS Switch series will be available Spring 2012. The Switch has an MSRP of $249.99 or $299.99 with Heart Rate Monitor; the Switch Up with a Multisport Mounting Kit has an MSRP of $299.99 or $349.99 with a Multisport Mounting Kit and Heart Rate Monitor.

Read More in: CES 2012 | Fitness GPS | Magellan GPS News

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Posted by Scott Martin at January 8, 2012 7:54 PM

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