TomTom has released their new iPhone App, version 1.10. The updated includes new maps, always a good thing, and integration with Facebook, allowing you to find a Facebook event and navigate to it, while also finding Facebook locations (AKA points of Interest) and navigating to them. When you let TomTom access your Facebook feed, it pulls in where your friends have last checked in, then offers you the ability to navigate there.
The other notable update includes the ability to share your destination with Facebook, Twitter or simply to text your destination with friends; not bad. This is a Glympse type idea, where without the realtime updating so they see where you are in the meantime. When sharing TomTom posts a plain message indicating that you are navigating to a certain destination with a planned arrival time. Not bad.
While this is all well and good, the change getting most of the attention is the App icon change. Cruise the iTunes store and you'll see the criticism piling up. There must pretty good brand awareness of TomTom, but the hands wrapping around the earth logo must not be cutting it. Slap a car in there and now people get it?
Below are how your sharing your route will look in Facebook and Twitter:
Above: Posted into Facebook
Above: Destination as seen as the full twitter post.