Lowrance GPS News

January 28, 2009

Lowrance Endura Line: Sierra, Safari, and Outback - Touchscreen GPS

Lowrance has officially launched three new handheld GPS units in the Endura Line, the Sierra ($549), Safari ($389), and Outback ($229), that include some hefty features in a handheld unit. The pre-loaded maps come with 48-state road data from NAVTEQ and outdoor trail network mapping from Intermap Accuterra data. The Sierra and Safari can be upgraded for turn by turn road navigation if needed. With their marine background, of course they have Fishing Hot Spots (optional content) and are capable of getting you to the best spots that anyone is talking about.....

The units are IPX7 water resistant and offer the nice combination of a touchscreen and buttons to help get you through the most basic navigation routines. The 2.7-inch screen is a bit under the size of the Garmin Colorado (3-inches), and is said to be high resolution. Runs on 2 AA batteries, and is expected to be available this spring.

Full press release below....

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Scott Martin at Permalink | Comments (0) | social bookmarking

October 29, 2007

Lowrance XOG


The Lowrance XOG is a new release from Lowrance that combines the splash resistance of the outdoors unit with the driver friendly format that can be used for automobile navigation. The unit is at home on the road, on the trail or even on the baot.... but mosting on the boat and car, as it supports road routing and several boat related map products like Fishing Hot Spots, Lakemaster and NauticPath maps. The unit can download US Satellite and aerial images, as well as topo maps.

The unit has a 3.5-ince screen and a full featured MP3 player as well as a picture viewer. The XOG also has an internal Li-Ion battery.

Look for it in stores soon.

More at Lowrance Product Page

Scott Martin at Permalink | Comments (2) | social bookmarking

February 6, 2007

Lowrance Releases MapCreate 7


Lowrance has launched new mapping products for its GPS units. The big product is MAPCREATE USA 7 SOFTWARE which has a ton of features to really add a lot to your mapping and GPS experience. They have added detailed data on 3,000 inland US lakes, complete with depth contours. The package also features topographic contour lines with elevations, enhanced shoreline detail for coastal and inland waters with nav aids, 2 million searchable Point-of-Interests, highways, roads, and landmarks.

The package also includes a long list of features that you can see at their website. Really sounds like they filled the dataset out here. They use an encryption algorithm that ties the map data to the SD card, so you’ll need to pay attention to what you put the data on, and how you manage those SD cards.

ReadMore at Lowrance

Scott Martin at Permalink | Comments (6) | social bookmarking

November 20, 2006

More GPS Stories from Iraq

So Garmin has posted stories about how GPS units have helped out the troops navigate the very dangerous roads and IED's that dot the roadscape. Here's another story of how GPS units have helped the troops, and in particular Lowrance units that are helping out.


Scott Martin at Permalink | Comments (0) | social bookmarking

November 2, 2006

Lowrance iWay 600C GPS with Satellite Images


In what may be one of the cooler developments in the GPS world, Lowrance has released more info on their Lowrance iWay 600C that is expected to not only have great navigation but satellite imagery overlays of major metro areas as well. This could very well be the first step to navigating through a 3-dimensional replica of the real world complete with images of buildings and more. It’s a lot of information to digest, glad to see it on a huge screen – the screen is a 5” color touchscreen. All that satellite data plus road maps, plus 5.5 million POI’s plus 3,000 enhanced US lake maps, plus high detail charts for the Great Lakes and the coastal water ways with nav-aids all site on a 30GB hard drive, with 5GB available for you and your MP3’s. List Price is around $799 – no word on availability.

More at Lowrance

Scott Martin at Permalink | Comments (1) | social bookmarking

October 16, 2006

Brisk Sales of the Lowrance iWay 250C


Word has it that sales of the new Lowrance 250C GPS have been crisp, in the last few weeks since its launch. Inventories are tight for this diminutive value play in the market. The unit is small, but the list of features isn't. It's got a full 3.5" touchscreen, comes pre-loaded with NAVTEQ maps and Points of Interest on an SD card, and has MP3 playing and photo viewing capabilities. It's a pretty competitive price, and we'll be taking a look at it in the next few seeks for a review ourselves. We're looking forward to it.

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September 18, 2006

More Info on the Lowrance iWay 250C


We first brought you info on the upcoming Lowrance 250C last June, but as we approach the launch, Lowrance has dropped more info on us about the new GPS System. It appears that the Lowrance 250C GPS is going to come pretty well equipped and ready to take on some stiff competition heading into the important holiday season. The small, 4"W x 3"H x 1"D unit comes with a 3.5 inch touch screen and MP3 player capable. It comes with maps pre-loaded onto an SD card, with a bit of room for a few MP3’s.

Feature List after the jump...

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August 21, 2006

Lowrancce iWay 350 Software Update

Lowrance has released an update for the Lowrance iWay 350c GPS system that will give you a few little gems to keep you navigating. The update includes:

  • Added support for multiple languages
  • Improved performance on finding addresses and intersections
  • Added the ability to edit latitude/longitude coordinates for a saved waypoint

    ReadMore at The Lowrance Website

    Scott Martin at Permalink | Comments (0) | social bookmarking
  • July 24, 2006

    New GPS: Lowrance iWay 600C


    On the heels of the iWay 250C announcement, Lowrance has introduced the new iWAY 600C (and you thought with the recent merger you wouldn't see anything new from Lowrance....). The iWAY 600C is the first to offer both precision street-ready and marine-ready navigation... including a wealth of road mapping, plus charting for inland and coastal waters with depth contours...in one complete waterproof package. It's loaded with features including: a larger 5" , highest-resolution color touch-screen display, 30GB hard drive, built-in stereo MP3 player and full-spectrum FM transmitter; the iWay lists for $799.

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    Scott Martin at Permalink | Comments (0) | social bookmarking

    July 18, 2006

    New GPS: Lowrance iWay 250C


    Lowrance announced the launch of their Lorance iWay 250C GPS, a well priced mid-Tier GPS for a list price of $349. The iWay 250C will come equipped with a 3.5 inch touch screen, with pre-installed NAVTEQ maps for the US and Canada. The unit gives voice turn cues, as well as a load of common features like: street address search, avoid toll roads, and play your MP3’s. It will also show your pictures in JPG format. Expect it to hit shelves this Fall.

    From the basic description, it sounds like the iWay 350C, so the jury is out on what happens to the iWay 350C this fall, upgrade? Discontinue? We’ll try to find out for you.

    Scott Martin at Permalink | Comments (0) | social bookmarking

    April 19, 2006

    Lowrance Official Sponsor of FLW Outdoors

    Lowrance has signed on as an enhanced official sponsor of FLW Outdoors, the world's leading fishing competitive organizaiton. The enhanced spondosrship will put Lowrance in front of many participants and fans of the fishing tounament circuit, both fresh and saltwater. Lowrance has enhanced its sponsorship to include full participation in FLW Outdoors' new striped bass circuit, set to debut this summer, as well as increasing its support of The Bass Federation.

    Lowrance equipment will be used on all official freshwater FLW Outdoors boats and on the new saltwater striper circuit. In conjunction with its expanded sponsorship agreement, Lowrance will offer TBF a special "Excellence in Sponsor Marketing" promotional program that will provide significant benefits to each participating TBF State Federation Chapter -- to their state team members, as well as their general membership -- through incentive-based rewards. Yea, free Lowrance stuff!

    Scott Martin at Permalink | Comments (0) | social bookmarking

    March 14, 2006

    Lowrance Sale Done - Subsidiary of Simrad

    Simrad Yachting AS and Lowrance Electronics, Inc. (formerly Nasdaq: LEIX) announced today that Navico Acquisition Corp., Simrad Yachting's wholly owned subsidiary, has merged into Lowrance and, as a result, Lowrance has become a direct wholly owned subsidiary of Simrad Yachting. The merger follows a tender offer by Navico for all of the outstanding shares of Lowrance common stock at a price of $37.00 per share, net to the seller in cash without interest. As a result of the offer, Simrad Yachting, through Navico, acquired approximately 95.6% of Lowrance's outstanding common stock.

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    Scott Martin at Permalink | Comments (0) | social bookmarking

    January 31, 2006

    Lowrance to Merge and become Navico

    lowrancelogo.jpg Lowrance is merging with Simrad Yachting company and will be named Navico, a new wholly owned subsidiary of Simrad formed by the merger. Lowrance is one of the world's largest providers of marine electronics to leisure boats and has a particularly strong presence in the fish finders and GPS navigation systems segments of the market. In addition to marine electronic products, Lowrance has produced for over 10 years hand-held GPS mapping products for campers and hikers, as well GPS navigation systems for the automotive and aviation markets.

    So, Simrad Yachting has its business in high end yachting electronics. Clearly Lowrance's extensive business in marine electronics is of primary interest here, but one has to question where things stand for the developing consumer segment, especially their automotive products. The founder and current CEO, Darrell Lowrance will be the head of the new combined company, which assumes that they still value the entire Lowrance line and have plans for it.

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    Scott Martin at Permalink | Comments (1) | social bookmarking

    January 12, 2006

    Lowrance iWay 350C Arrives for Review at the GPS Lodge

    Lowrance iWay 350CThe Lowrance iWay 350C arrived for review at the GPS Lodge and we are pretty happy to see it. Lowrance has been ramping up production on these and I had to wait for Santa to get all of his delivered before I could get a review unit - I don't resent it; it's great sounds like business is brisk. The Lowrance iWay 350 was recently released and is in the crowded mid-tier automotive GPS segment. It has lots of features laid out in a nice compact product. The 3.5" backlit LCD touch screen is bright and is easy to read. The unit gives you turn-by-turn voice guided directions on your way while navigating, telling "Turn Right on Main Street" and not "Turn Right in 400 feet." This is quickly becoming a standard feature and one that I have come to appreciate. I think that this feature is great when turning streets start to get close together, and you need that extra reassurance of what street to turn onto. Another nice feature is the on-board lithium ion, which allows you to operate without being tethered to the car power outlet.

    See our review of the Lowrance iWay 350c.

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    Scott Martin at Permalink | Comments (1) | social bookmarking

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